conceptstudy for Chinese Segway manufacturer


During the development of a refreshed design of the Segway Balance, CQ sought to capture design, technology and innovation in a creative combination.
Segway's are known for their unique stabilization technique to keep the vehicle in balance. This technique is chosen as the starting point of the new design. Also the clean, recognizable form of the Segway is kept in tact. Besides the design, optimal functionality was also an important point of attention; the latest technical innovations are used: a display plus small lights are fully integrated into the steering wheel. By using black, orange and grey components, the new design looks clean and playful.
The new generation Segway's is available for young AND old: CQ’s design will be launched to the market for adults and children. However, the child version is only smaller , but nonetheless it receives the same high quality and functionality as the adults version.