Princess shows innovation during VIP4VIP-show


From 10-14 june the yearly VIP4VIP show took place in Fort St. Gertrudis in Geertruidenberg (Netherlands). With around 30 new products Princess showed her enormous diversity and versatility in development. With the official launch of the “Jan des Bouvrie” line diverse new products and even more new ideas Princess proves again her strong position on the market.

Every year Princess organizes de VIP4VIP show. This event is held to launch new products show new ideas and to meet with their worldwide network of distributors. Herewith important information from other countries can be exchanged and can be adapted on new products and/or concepts. The transition of this specific information new products is part of the success of Princess in more than 75 countries.

The service that CQ industrial design offers is of great importance to the success of many of these products! For the last few years the cooperation between Princess and CQ industrial design got more intense. This resulted into a series of innovative concepts taken into production and some products already on the shelves. Princess an CQ industrial agreed on expansion of their successful cooperation in the future.